• change
  • fun
  • experience
  • usability
  • functionality
  • change
through design

I Design & Prototype digital products.

Hi, I’m Victoria! I'm a UX / UI designer. I invite you to share my passion for clean and functional design.


In 1999, at the age of fourteen, I discovered Photoshop and Dreamweaver during an internship at an agency and entered the emerging world of digital design.

After an appretinceship at a media design company, I got a degree in information design and worked in several digital agencies. In my projects I predominantly created interactive products like websites, services and apps for various devices across several industries. I learned to lead teams and to ingest new ideas. Alongside my core job as UI/UX designer, I conducted workshops and directed photo shoots. For me creating an innovative solution is always a thing of combining available tools and finding a new angle.

In 2018 I have decided to work freelance. Since then I have been collaborating with many inspiring and creative people. Our digital solutions were functional and beautiful. Products that truly fulfill users’ needs in the most simple way. Products that bring joy and show a human touch.

Btw.: Vica is how people call me in Russian. The French surname was a wedding gift. My French language skills are down to a few words :-D


  • User Interface Design
  • App Design
  • Consulting
  • User Experience Design
  • Web Design
  • Design Systems
  • Prototyping
  • Motion Design
  • Design Sprints
  • Design Thinking
  • Service Design


  • 2018 - now

    UX / UI Designer, Freelancer

    UX / UI for digital products and websites // prototyping and UI motion design

  • 2016 - 2017

    Art Director, denkwerk Berlin

    Website relaunch and microsites for the STORCK brands Werther's Original (adapted for various languages), Merci and nimm2 // workshops with the client // leading a team

  • 2013 - 2016

    Senior Designer, denkwerk Berlin

    Directed various photo shoots // Conducted workshops with clients // projects shortlist: relaunch website car2go, relaunch website Storck Werther's Original, relaunch website Storck Knoppers, Vocabulary app for Cornelsen

  • 2011 - 2013

    Screen Design, BB&K Ludwigsburg (now UDG)

    UI for various apps, websites & microsites for - Porsche // Design and photoshoot director for an e-learning platform - HUGO BOSS // Corporate relaunch and job portal for

  • 2009 - 2010

    Internship, OgilvyOne worldwide, Frankfurt a. M.

    I helped the team create the first IKEA Hej Community, where users, among other things, could furnish and decorate their own room.

  • 2007 - 2016

    Freelance Designer

    Branding projects and webdesign for small/midsize companies (KMUs)

  • 2007 - 2011

    Information Design (B.A), HdM Stuttgart

    Areas of focus: digital products, usability testing, interactive infographics and e-learning.

  • 2004 - 2007

    Appretinceship in media design, Cuxhaven

    Print media design // concept and design of websites